OH, HI! I’M SARO.

Pronounced “saw-row”. Or like sorrow, the opposite of my vibe. Or like Zorrow but with an S. That example I like. However you pronounce my name, it doesn’t change the fact that I’m an award-winning copywriter from Toronto with almost 20 years of experience at agencies big and small in Canada and beyond.

Through collaboration and teamwork, I’ve helped to create strategic work that gets noticed and generates results. My work has been recognized internationally and nationally in Communication Arts, D&AD, Graphis, London International Awards, ADCC, Applied Arts, The Crystals and Marketing. My work has also received press from Ad Age, Creativity Magazine, Buzzfeed, Lurzer’s Archive and the ADC.

And the industries I’ve worked in? Pretty much all of 'em. Some clients I’ve worked on include Air Canada, Alzheimer Society of Toronto, Calgary Zoo, General Motors, IAMS, Mercedes-Benz, Molson/Coors, Royal Bank of Canada, SHAW Communications, Smart, Tim Hortons, Bayer / Johnson & Johnson, University of Toronto, Walmart and Volkswagen – to name a few.

When I’m not cranking out the copy, you’ll find me on a trail with my rescue Bruno, working on a vintage Mercedes-Benz (I’m a huge car nut), hunting for vintage furniture and electronics, or working on my home - it never ends.