For a copywriter, to write for radio is like being a balloon gone rogue. While in Calgary, I was fortunate to release my inner balloon to create many radio spots, including these for Orchard Park Mall.

SIDEWALK SALE - MALL WALKERS

During sidewalk sales, walking around a mall can be tough, especially for active people.


BACK TO SCHOOL - STAND OUT KIDS

Orchard Park is guaranteed to have what parents need to send their kids back to school in style. Of course, having great style will make one stand out. And that can be a good thing, and sometimes, a bad thing.


SUMMER SALE - BRIGHTEN YOUR SUMMER

Mandatories from the client: 1. Must include a plethora of products. 2. Must communicate the summer clothing season. 3. Must feel alive and energetic. The result: Hardworking radio that’s as bright and radiant as summer.