HDTV EDUCATION CAMPAIGN

FACT: An HDTV alone doesn't provide HD programming; you need an HD receiver. To convey this message to consumers, we converted HDTVs in stores into analogue models by attaching cardboard antennas, knobs, and dials.

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SPORTS TRIVIA CARDS

Since people go to bars and pubs to catch sports, we created Starchoice Sports Trivia Cards that patrons can use to make their night a “home run”. Each card would ask a question relating to sports history, which would be easy to answer with Starchoice HD.